Lucie, a voice and chat agent connected to HubSpot

Most website visitors leave without filling in a form. Those who do arrive in the CRM with little context, and someone has to call them back to understand what they need.

• Voice and chat in one panel on every service page, with suggested questions adapted to the page.
• Known visitors recognised from the HubSpot tracking cookie, without exposing their email address.
• Short qualification: context, need, timeline and decision maker, then a meeting proposal.
• After each conversation: contact created or updated, call logged, summary note, follow-up task for warm leads, ticket for existing customers' support requests.
• Transparency: Lucie says she is an AI at the start of every conversation.

The conversation runs on ElevenLabs. At the end of each call, a signed webhook reaches a Cloudflare Worker, which checks the signature, finds or creates the contact in HubSpot and writes the records. Automated tests run on the agent every week.