EuropeService 03
Engineering for search and AI answer engines
We develop the technical layer that lets search engines and AI assistants such as ChatGPT, Perplexity, Gemini and Claude read and understand a website. This covers structured data, crawler access, machine-readable content, and tools that measure how often AI answers cite your site.
What we cover
- Technical audit for search and AI crawlers: rendering, indexing, access rules.
- Structured data architecture (schema.org) and entity consistency across your sites and brands.
- Machine-readable files: llms.txt, sitemaps and Markdown versions of each page.
- Automated FAQ and glossary generation from your own knowledge base.
- Monitoring tools that track how AI answers mention and cite your brand.
- Endpoints for AI agents that query your public content directly.
When it helps
- AI assistants describe your company incorrectly, or cite competitors instead.
- Your site builds its content with JavaScript that crawlers cannot read.
- You run several sites or brands and AI engines confuse them.
This site as an example
spotiflow.eu applies what we build for clients: every page is plain HTML readable without JavaScript, carries Organization, Service, FAQPage and BreadcrumbList data, exists as Markdown, and is listed in llms.txt.
Managed GEO programme
Looking for content strategy and ongoing optimisation on HubSpot Content Hub?
Editorial GEO programmes are run by our sister company Spotiflow (US). Spotiflow Europe handles the engineering.
Related
Frequently asked questions
What is GEO?
Generative Engine Optimisation: making a website easy for AI answer engines to read, trust and cite. Our part is the engineering behind it.
Do you write content?
No. We build the technical foundations and the tools. Editorial programmes are run by Spotiflow (US) or by your own team.
Does it work outside HubSpot?
Yes. Structured data, crawler access and machine-readable files apply to any website.
Have a project in mind?
Tell us what you need to build, connect or fix.