# Engineering for search and AI answer engines

We develop the technical layer that lets search engines and AI assistants such as ChatGPT, Perplexity, Gemini and Claude read and understand a website. This covers structured data, crawler access, machine-readable content, and tools that measure how often AI answers cite your site.

[Discuss a project →](https://spotiflow.eu/contact/)[How we work →](https://spotiflow.eu/how-we-work/)

## Deliverables

* Technical audit for search and AI crawlers
* Structured data in production
* Crawler and llms.txt configuration
* Citation monitoring tool

## What we cover

* **Technical audit** for search and AI crawlers: rendering, indexing, access rules.
* **Structured data architecture** (schema.org) and entity consistency across your sites and brands.
* **Machine-readable files:** llms.txt, sitemaps and Markdown versions of each page.
* **Automated FAQ and glossary generation** from your own knowledge base.
* **Monitoring tools** that track how AI answers mention and cite your brand.
* **Endpoints for AI agents** that query your public content directly.

## When it helps

* AI assistants describe your company incorrectly, or cite competitors instead.
* Your site builds its content with JavaScript that crawlers cannot read.
* You run several sites or brands and AI engines confuse them.

## This site as an example

spotiflow.eu applies what we build for clients: every page is plain HTML readable without JavaScript, carries Organization, Service, FAQPage and BreadcrumbList data, exists as Markdown, and is listed in [llms.txt](https://spotiflow.eu/llms.txt).

### Looking for content strategy and ongoing optimisation on HubSpot Content Hub?

Editorial GEO programmes are run by our sister company [Spotiflow (US)](https://spotiflow.com). Spotiflow Europe handles the engineering.

- [Endpoint for AI assistants](https://spotiflow.eu/projects/ai-agent-endpoint/): Search API and MCP server for a company site
- [AI-assisted web portals](https://spotiflow.eu/services/ai-web-portals/): Portals built to be read by AI engines

Source: https://spotiflow.eu/services/ai-search-engineering/ · Updated 2026-10-18

## Frequently asked questions

**What is GEO?**
Generative Engine Optimisation: making a website easy for AI answer engines to read, trust and cite. Our part is the engineering behind it.

**Do you write content?**
No. We build the technical foundations and the tools. Editorial programmes are run by Spotiflow (US) or by your own team.

**Does it work outside HubSpot?**
Yes. Structured data, crawler access and machine-readable files apply to any website.

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Spotiflow Europe (SPOTIFLOW, SOCIEDADE UNIPESSOAL LDA), NIPC 519601440, Portugal.